Although the oil and gas industry heightened interest in the Calgary area, the region has long been a commercial and industrial hub for the region. In any industry, it’s important to establish an identity and gain recognition from peers and clients. Professionally produced photographs are one of the best ways to achieve that goal. That’s where Jose Soriano enters the picture. As a Calgary photographer, Jose provides a unique blend of professionalism and creativity to the photography scene, and his skills move what are often boring commercial images to an entirely new level.
Creating a Company Image
Every business today exists is in a highly competitive environment. Companies focus on establishing a brand that positively represents both their product or service and their philosophy. Calgary Corporate Photography is, in many ways, a tool to communicate that philosophy. A competitor may offer a similar product or service but, if they don’t communicate that service’s or product’s value to clients, it’s virtually impossible to succeed. Jose Soriano’s belief in taking the necessary time to establish a relationship with each client puts him in a position to create images that successfully portray and develop a company brand.
Discovering a Progressive Photographer’s Value
A great many of the images gracing corporate advertising are of decent quality but don’t really excite viewers. Today’s corporate photographers in Calgary are in a position to redefine the way photography is used in developing a corporate brand as well as presenting products and services to end users. Jose is poised to lead the way, as his portfolio is already packed with quality images displaying the level of creativity necessary to push Calgary businesses to the next level.
Jose’s commitment to understanding a client’s objectives and mission before actually producing any images suggests his clients will see results that are far from routine. Corporate photography in Calgary is, indeed, entering a new era, and a company’s future position is dictated by the quality of their marketing efforts. Jose’s demonstrated ability to communicate a company’s values will be invaluable to both established and developing organizations.
Discovering the Options
Today’s advances in photography make it possible to explore new options when creating advertising or other promotional materials. Those advances also make it possible for Calgary Corporate Photography experts to redefine the boundaries of the art which, in turn, allows corporate clients to differentiate themselves from competitors. Jose fully grasps the fact that some clients already have an idea of what they want and simply need him to provide the vehicle to make their vision a reality. Other clients may have no real idea of how they want to proceed and are seeking expert advice on what types of images would allow them to achieve their goals.
Because there are, essentially, an infinite number of Calgary business photography options, Jose Soriano discusses how he would approach the problem to determine whether or not his ideas meld with those of the business owner. When an agreement is reached, Jose can begin the quest to capture the images needed to meet the business’s objectives.
Discover the Beauty of Architecture
Some buildings are inherently beautiful and lend themselves to being photographed from just about any angle. However, other structures need a more creative touch to make them appear photogenic. Even rather ungainly buildings can, with the right photographer, appear attractive. That’s an important function of corporate photography in Calgary. Both interior and exterior shots may be needed for articles, blogs, or brochures, and Jose is well versed in making area business buildings look exciting.
Of course, not every Calgary corporate photography assignment must be artistic in nature. There are times when rather straight-forward shots are needed. When that’s a necessity, Jose provides a level of quality unsurpassed in the region. Corporate photography in Calgary doesn’t need to be boring, and Jose finds ways to make even those seemingly routine shots pleasant to view.
Making the Most of Corporate Headshots
Traditionally, corporate employee photos tended to rather mundane. There were rarely truly creative corporate headshots, as the practice was generally viewed simply as a necessity to allow staff members to use those photos for business cards or promotional materials. Today, with the use of social media and other types of online promotions, traditional headshots are rapidly evolving. Jose takes the process to a new level with creative shots and poses that capture the subjects in ways that would not have been considered in the past. The business world is changing and, with the help of Jose, your staff headshots will be a part of that evolution.
Obviously, Jose can and will take headshots any way a business thinks is appropriate. However, exploring his portfolio will point out how a unique photo will create interest and set a business’s employees apart from the crowd. Discussing today’s headshot options might well lead a business to look for new ways to present staff members on company websites or in other materials as a part of updating the company’s brand.
Nothing remains static for too long, and the ways businesses present themselves are rapidly changing. Promotional materials of all kinds must be regularly updated to stay on top of current trends. Websites are a great example, as new standards demanded by the search engines require regular changes of all materials posted on company websites. Photographs, as part of any company website, should be updated or changed frequently. Working closely with a Calgary corporate photographer to provide new material for websites and social media sites is a great strategy for staying ahead of the competition.
Jose Soriano’s expertise in photography for Calgary corporations makes him the obvious choice for area business owners looking for new, exciting, and creative ways to present their organizations to both existing and potential clients. Whether it’s quality photographs of facilities or those special staff photos, Jose’s creative touch provides images companies can easily use to promote their brands and attract new business. Jose is willing to review business owners’ requirements and provide corporate photography options for organizations throughout the Calgary area.